Sports nutrition built on standards, not slogans.
Why Vitalixir exists
We started Vitalixir because the Indian sports nutrition shelf had a problem we couldn't ignore. Too many brands talked big and tested small. Too many cut corners on the inputs that actually decide whether a supplement does anything for your body — where the protein comes from, what digestive support is built in, how much of the active is actually in the scoop, and whether anyone independent has checked the batch you're holding.
We didn't want to add another tub to the noise. We wanted to make supplements we'd hand to the athletes we coach, the friends we lift with, and the family members we love. That's the brief we hold ourselves to — every can, every pouch, every batch.
The founder behind the formulations
Vitalixir is led by Sriidhar — a performance and sports nutrition practitioner who spent years coaching natural bodybuilders, powerlifters, and everyday clients before he ever started a supplement company.
He's worked with competitors preparing for the stage and the platform — athletes who can't afford a contaminated scoop, an under-dosed serving, or an ingredient their gut won't tolerate. He's mentored under respected Indian coaches who shaped how he thinks about programming and nutrition, and he's spent years inside the manufacturing side of this industry — sourcing raw materials, reading certificates of analysis, and learning where supplement brands quietly compromise.
He didn't come at this from a research lab. He came at it from the gym floor, the prep kitchen, and the factory line. That perspective is built into every product Vitalixir puts out.
What our standards look like in the bag
We'd rather show you our work than oversell it. Here's what we hold ourselves to.
Whey from Europe. Elixir Whey is formulated with EU-imported whey — sourced from a region with some of the strictest dairy standards in the world. 24g of protein per 33g serving. 72% protein. No proprietary blends, no fillers we can't explain.
Built-in digestive support. Whey concentrate can naturally contain up to 7% lactose, which is why a lot of people quietly struggle through their daily shake. Elixir Whey is formulated with DigeZyme® EC — a multi-enzyme complex that includes lactase — so the formulation works with your digestion instead of against it.
Instantised with sunflower lecithin. No soy. Smooth mixability without the most common allergen in the category.
Every batch independently tested. Eurofins is one of the most trusted testing networks in the world. Our whey is Eurofins tested per batch. Our creatine is HPLC tested per batch. The reports are published, not promised.
A magnesium formulation that's actually unique in India. Vitalixir Magnesium Bisglycinate is the only formulation in India that pairs magnesium bisglycinate with BioPerine® — the world's only US-patented black pepper extract. Each serving delivers 238mg of elemental magnesium and 5mg of BioPerine®.
Creatine that respects the basics. Elixir CREA+ is 3g of creatine monohydrate plus 1g of taurine per serving, HPLC tested. Tangy Mango uses curcumin for its natural colour — and the flavour is a deliberate nod to the mango hard-boiled candy a lot of us grew up on. Lime Punch is the same clean formulation in a different mood.
Why coaches and nutrition pros recommend Vitalixir
Here's something we didn't plan for, but we're proud of: 85% of our orders come from coaches, nutrition pros, and health experts. The same people who spend their working lives watching what supplements actually do to a body — and what they don't.
They use Vitalixir themselves. They recommend it to their clients. And they keep coming back, because their reputation depends on what their clients drink, swallow, and recover with. A trainer can't afford a protein that bloats their athlete. A nutrition coach can't afford a magnesium that doesn't get absorbed. A prep coach can't afford a creatine batch they haven't seen tested.
When the people who know this category best vote with their own orders — and trust us with their clients' results — that's the trust signal we'd rather have than any tagline.
Trusted by coaches across India
85% of Vitalixir orders come from coaches, nutrition pros, and health experts — people who use it themselves and recommend it to the clients whose results they're responsible for.
Who Vitalixir is for
We don't believe protein and core supplements are only for gym-goers. They support students with packed schedules, parents balancing work and home, professionals who train around busy days, and athletes chasing a number on the bar or the platform.
Vitalixir is for anyone who takes what they put inside their body as seriously as the work they put in outside it.
Where to start
The fastest way to understand a supplement brand isn't an About page. It's the labels, the lab reports, and the experience of the people drinking the shake every morning.
We've made all of that easy to find. Pick the product that fits your goal — and read the Eurofins certificate while you're at it. We're confident in what's in the bag, and we want you to be too.
Shop Elixir Whey
Shop Elixir CREA+
Shop Magnesium Bisglycinate