About us
Sports nutrition built on standards, not slogans.
WHY VITALIXIR EXISTS
The Indian sports nutrition shelf had a problem we couldn’t ignore.
Too many brands talked big and tested small. Too many cut corners on the inputs that actually decide whether a supplement does anything for your body — where the protein comes from, what digestive support is built in, how much of the active is in the scoop, and whether anyone independent has checked the batch you’re holding. We didn’t want to add another tub to the noise.
Built by a practitioner
Vitalixir is led by a sports nutrition practitioner who’s spent years coaching natural bodybuilders, powerlifters, and everyday clients — not a marketing team running a brand from a spreadsheet.
Independently tested every batch
Our whey is Eurofins tested per batch. Our creatine is HPLC tested per batch. The reports are published on our lab reports page, not promised.
No proprietary blends
What’s on the label is what’s in the bag. Specific actives, specific doses, specific sources. If you can’t pronounce something, it’s not in there.
THE FOUNDER
Built from the gym floor, not a research lab.
Vitalixir is led by Sriidhar — a performance and sports nutrition practitioner who spent years coaching natural bodybuilders, powerlifters, and everyday clients before he ever started a supplement company. He’s worked with competitors preparing for the stage and the platform — athletes who can’t afford a contaminated scoop, an under-dosed serving, or an ingredient their gut won’t tolerate. He’s mentored under respected Indian coaches who shaped how he thinks about programming and nutrition, and he’s spent years inside the manufacturing side of this industry — sourcing raw materials, reading certificates of analysis, and learning where supplement brands quietly compromise. That perspective is built into every product Vitalixir puts out.
Sriidhar with Alan Aragon at the Evidence-Based Nutrition workshop, Singapore — September 2024.
WHAT’S IN THE BAG
Six standards we hold every batch to.
Whey from Europe
Elixir Whey uses EU-imported whey from a region with some of the strictest dairy standards in the world. Flavoured variant has 24g protein per 33g serving. Minimum 72% protein.
No proprietary blends.
DigeZyme® EC for digestion
Whey concentrate naturally contains up to 7% lactose. DigeZyme® EC adds a multi-enzyme complex including lactase, so the formulation has the best digestion.
Sunflower lecithin, no soy
Smooth mixability without the most common allergen in the supplement category.
Eurofins testing
Eurofins is one of the most trusted testing networks in the world. Every batch of Elixir Whey is tested. Elixir CREA+ is HPLC tested. Reports are published, not just promised.
Magnesium with BioPerine®
Vitalixir is the only brand in India to combine Magnesium Bisglycinate with BioPerine® — the world’s only US-patented black pepper extract. 238mg elemental magnesium and 5mg BioPerine® per serving.
Creatine that respects basics
Elixir CREA+ is 3g creatine monohydrate plus 1g taurine per serving, HPLC tested. Tangy Mango uses curcumin for natural colour — a deliberate nod to the mango candy a lot of us grew up on.
WHY THEY RECOMMEND US
85% of our orders come from coaches, nutrition pros and health experts.
The same people who spend their working lives watching what supplements actually do to a body — and what they don’t. They use Vitalixir themselves. They recommend it to their clients. And they keep coming back, because their reputation depends on what their clients drink, swallow, and recover with. A Coach can’t afford a protein that bloats their athlete. A Health Expert can’t afford a magnesium that doesn’t get absorbed. A prep coach can’t afford a creatine batch they haven’t seen tested.
TRUSTED BY COACHES ACROSS INDIA & SRI LANKA
85% of Vitalixir orders come from coaches, nutrition pros, and health experts — people who use it themselves and recommend it to the clients whose results they’re responsible for.
PROUD TO PARTNER WITH
WHO IT’S FOR
Not just for the gym.
Vitalixir supports students with packed schedules, parents balancing work and home, professionals who train around busy days, and athletes chasing a number on the bar or the platform. We don’t believe protein and core supplements are only for gym-goers. They’re for anyone who takes what they put inside their body as seriously as the work they put in outside it.